Project: Bigger Than Your Imagination Campaign
My role: Account Management, Strategy & Copywriting
I led a creative team through a challenging ask from Big Sky: create a campaign to reach audiences who normally don’t visit Big Sky, using only last year’s b-roll footage. I established the strategy and creative direction of the Bigger Than Your Imagination campaign. I led the execution by guiding the team through a content approach that creatively maximized the b-roll, using animations and trip reviews from members of our target audiences.
Collaborators: Sparkloft Media video team & Big Sky Resort
Videos I concepted and scripted
I concepted and scripted this animation to spark awareness about the sheer vastness of Big Sky Resort.
I concepted and scripted this video to appeal to older, experienced skiiers who want to cruise the groomers.
I concepted and scripted this video to target extreme ski enthusiasts.
I concepted and scripted this video to appeal to families who might travel for a ski vacation.