My role: Head of Marketing & Co-Founder.

Website Redesign

When I joined NestEgg, the company was a seed-stage startup that had yet to build a brand identity, but a previous marketer had helped the company create a logo and basic imagery for the website and app. I pitched a redesign of the logo, website, and app, and was given full creative control of the visual overhaul. I sourced a designer and developer to help bring to life my vision of a more lively, modern, and feminine look and feel. I led the strategy and project management, and wrote all of the copy for both the new website and app.

Before:

After:

Visit the full site here. Collaborators: Simon Sotelo & Taylor Griffith.

Logo Before:

Logo After: