MY ROLE: Associate Digital Editor
& Assistant Print Editor
Overview
I interned at Oregon Bride in college and eventually went on to hold several print and digital roles for the magazine. I was responsible for the entire digital content strategy and execution as well as conceptualizing, writing, commissioning, and editing work from interns and freelancers for print.
I overhauled Oregon Bride's Instagram strategy and increased monthly branded hashtag use by 400% in one year.
I worked with local vendors and interviewed brides to produce a weekly local wedding series.
5 Insta Faves Content Series
I created a weekly Instagram feature highlighting 5 outstanding photos that had used #oregonbride in the preceding week. This feature generated unprecedented engagement with the branded hashtag, built affinity and positive sentiment for the brand, and helped secure strategic partnerships with vendors we chose to highlight. Oregon Bride’s Instagram following grew from 300 to over 2k while I was managing the page, and #oregonbride hashtag use increased 400% after launching this content series.
Print Articles
I wrote long-form print articles and edited shorter, front-of-book pieces written by interns and freelancers.
