The Project
Create a new brand for a new startup
When I founded Bundlefund, I needed to build a brand from the ground up that would build trust with our target audience - millennial parents - while also making them feel like we were their friend, rather than another stuffy financial company telling them what to do with their money.
The Brand
bundlefund
I conducted a branding strategy exercise with Bundlefund’s founders to first identify the company’s archetypes, then its values. Using the values and archetypes, I facilitated a brand name brainstorm that led to Bundlefund. I led the creative process that identified Bundlefund’s colors, visual styles, and logo, and wrote all of the key messages.
The Deliverables
brand name
logo
key messages
personas
archetypes
visual identity
