The Project
Create a new brand for a new startup
When I joined forces with another photographer to become her business partner, the business was named after her. My first priority was to create an entirely new brand with a strong identity that would make us stand out from the sea of competitors.
The Brand
naked peach boudoir
I conducted a branding strategy exercise with my co-owner to first identify the company’s values and its vision. I then facilitated a brand name brainstorm that led to Naked Peach Boudoir. I led the creative process that identified the Naked Peach Boudoir colors, visual styles, and logo, and wrote all of the key messages.
The Deliverables
brand name
logo
key messages
brand voice
visual identity
