The Project
Improve a new startup’s existing brand
When I joined NestEgg, the company was a seed-stage startup that had yet to build much of a brand identity, but had a logo and basic imagery. I pitched a complete rebrand and was given full creative control of the visual overhaul.
The Brand
nestegg
I sourced a designer and developer to help bring to life my vision of a more lively, modern, and feminine look and feel. I led the strategy and project management, and wrote all of the copy for both the new website and the new app. design
The Deliverables
logo
key messages
copywriting
Visual identity
app screens
