Taylor Maslyk
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Naked Peach Content Strategy

Turning a Photography Studio Into Your Internet Bestie

create video content that inspires new audiences

Throughout my time at Naked Peach, I led the social content strategy with one clear vision in mind: turn the brand into our followers’ internet bestie. I planned regular content days where I recruited team members as talent, and guided them through filming both original scripts and Tiktok/Reels trends. I took what happens at a boudoir session - both the oversharing, TMI, endless laughter, and the real photography expertise and true empowerment - and turned it into three content pillars: Silly Girls, Posing, and Behind the Scenes. Silly Girls videos highlighted the personalities of each team member, allowing the audience to feel connected to them; posing videos provided clear proof that our expertise made a huge difference in what a photo could look like, and also reached a large variety of audiences; and BTS pulled back the curtain, humanizing the brand and bringing viewers along on the experience.

This is an example of a BTS video that I made to demonstrate how a shower scene comes together, with the goal of driving awareness about our new set. This earned 20K views on Instagram and 13K on Tiktok

One of many posing videos I created with my team to both make potential clients feel like they could spend a day hanging out with us and to demonstrate our ability to create beautiful photos with strategic posing. This post earned 23K views on Tiktok and 10K on Instagram.

This is an example of one of many videos that establish the ‘bestie sleepover’ vibe that I wanted potential clients to feel when they thought of Naked Peach. This earned 20K views on Tiktok and 12K on Instagram.

In an example of providing value via insider info, here is another version of showing the behind the scenes while building trust by teaching viewers about how to shop for themselves. This earned 200K views on Tiktok.

This one is not for the faint of heart, but it is one of Naked Peach’s most iconic videos! While giving a nod to our male clients, we are commiserating with an issue nearly all women have experienced - unsolicited and gross “d pics.” This earned 47K views on Tiktok and 31K on Instagram and 400+ saves and sends.