create video content that engages & educates
I co-wrote the script for this video, which changed the SOLE sales team’s talk track and redefined SOLE’s brand positioning in the industry.
I concepted, storyboarded and wrote the script for this video to help cardholders see the SOLE Paycard as a digital-first product.
I concepted and scripted this animated cardholder education video, which was a foundational component of a campaign that changed SOLE’s revenue model entirely by pushing cardholders to avoid fees, with the goal of long-term brand affinity in mind.
I led SOLE’s executive team to become sought-after thought leaders in the payroll industry, primarily through their social media activity. I obtained this speaking opportunity, wrote the presentation, and coached our Director of Partnerships through his talk.